Digital Transformation for Charities

For charities, digital transformation is about more than just the latest technology. It’s about changing the way a charity operates and tells its stories as well as raising funds and delivering value. It’s all about improving the experience of all those involved, including volunteers as well as supporters and service users.

The charities that have taken on digital technology can now be more efficient, store and analyse data more safely, and provide better services for their beneficiaries. They can also make use of data to pinpoint areas that need improvement. This can increase trust and transparency, which will lead to more donation and a greater engagement with the public.

A recent survey of leading charities discovered that a lot of charities struggle to overcome the obstacles to digital transformation. Particularly the area of funding was considered to be the biggest obstacle, with 40% of charities saying they require more funds to purchase equipment and software. Another major issue is educating staff and volunteers as 38% of respondents required more training to assist their organization transition towards digital. Finally, many charities are struggling to manage the demands of digital transformation and the work of their service users.

It’s important to keep in mind that digital technology doesn’t require a lot of money. There are many options for low-cost training available, including online classes and free workshops. It’s also an excellent idea to make use of the knowledge and networks that exist among employees and volunteers.

If a charity wants to make their digital experience more successful, it’s essential to develop a well-designed website that will serve as the base for all their other digital services. This could include the use of social media to promote the fundraising efforts of the charity and increases engagement, or a platform for the creation of captivating content that communicates directly to their target audience.

Additionally it is possible for a charity to begin to develop their digital services in the most efficient manner possible using software that will enable them to automate processes and provide more effective results for their clients. A digital health and wellness platform, such as Medli, for example lets charities gather real-time information from patients via an app. They can then make use of the data to discover insights that can improve healthcare.

This means that the future is bright for charities that take on the challenges of digital transformation. They will be able to deliver their vision and raise more funds. This will enable them to better serve their beneficiaries. With that in mind, it’s vital for charities to keep an eye out for digital transformation trends, so they can be ready when it’s time to implement the change. If you’re interested to change your organization’s digital strategy, get in touch to speak with one of our experts today!

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